43
lab
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great481.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good€5.35–€33.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Avg price
Good€12.45avg listing price — sweet spot $15–$100
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Market size
Bad€72K€72K/yr · 119K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad84%top-5 click share — a locked-up shelf