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hoymiles
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great221.94avg incumbent reviews — the moat a new listing must climb
Avg price
Good€131.14avg listing price — sweet spot $15–$100
Market size
Good€443K€443K/yr · 129K searches
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Price range
Bad€5.74–€559.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price