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glycerin
Skip itA concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Market size
Good€703K€703K/yr · 507K searches
Avg price
Good€12.40avg listing price — sweet spot $15–$100
Price range
Good€5.10–€24.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,740avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad78%top-5 click share — a locked-up shelf