30
flir
Skip itSoft demand (-65.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Good540.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€193.45avg listing price — sweet spot $15–$100
Market size
Okay€227K€227K/yr · 79K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad8.4%return rate — above 5% kills the launch gate
Price range
Bad€91.05–€339.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Growth
Bad-65.5%90-day search growth — must beat 0% to launch