53
butcher paper
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Review moat
Great319avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.64avg listing price — sweet spot $15–$100
Market size
Good€357K€357K/yr · 152K searches
Price range
Good€7.84–€23.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.5%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand