43
base 70/30
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great€22.01avg listing price — sweet spot $15–$100
Price range
Great€12.87–€39.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great242.85avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad€72K€72K/yr · 56K searches
Brand share
Bad94%top-5 brand share — brand-locked demand