65
whirlpool
Launch itA $3.2M/yr market growing +226.2% this quarter with returns at 0.6% — clears our launch bar.
Growth
Incredible+226.2%90-day search growth — must beat 0% to launch
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Incredible€3.2M€3.2M/yr · 3.7M searches
Competition
Great32%top-5 click share — an open shelf
Review moat
Great345.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad€704.49avg listing price — sweet spot $15–$100
Price range
Bad€296.24–€1980.70cheapest to priciest tracked listing — scored on the share inside $15–$100