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vermiculite
Skip itSoft demand (-50.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great246.88avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Avg price
Good€14.02avg listing price — sweet spot $15–$100
Price range
Good€2.46–€38.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay€106K€106K/yr · 95K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-50.9%90-day search growth — must beat 0% to launch