55
topflappen
Worth a lookShows low returns (1.1%), but soft demand (-30.8% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Great€884K€884K/yr · 1.6M searches
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,772.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€10.50avg listing price — sweet spot $15–$100
Price range
Bad€4.69–€16.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-30.8%90-day search growth — must beat 0% to launch