40
tommy bahama
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+178.5%90-day search growth — must beat 0% to launch
Avg price
Great€81.82avg listing price — sweet spot $15–$100
Review moat
Okay1,515.85avg incumbent reviews — the moat a new listing must climb
Price range
Okay€18.45–€201.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.8%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad€42K€42K/yr · 31K searches
Brand share
Bad97%top-5 brand share — brand-locked demand