49
substrat
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good€365K€365K/yr · 345K searches
Price range
Good€3.29–€26.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.73avg listing price — sweet spot $15–$100
Review moat
Okay3,177.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand