48
samen
Skip itSoft demand (-48.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Price range
Good€1.99–€49.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,009.33avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay€9.68avg listing price — sweet spot $15–$100
Market size
Okay€138K€138K/yr · 642K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-48.1%90-day search growth — must beat 0% to launch