65
rechen
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Avg price
Great€18.20avg listing price — sweet spot $15–$100
Price range
Great€7.52–€46.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good820.25avg incumbent reviews — the moat a new listing must climb
Market size
Good€514K€514K/yr · 727K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.4%90-day search growth — must beat 0% to launch