76
ph minus
Launch itA $1.3M/yr market growing >1,000% this quarter with returns at 0.1% — clears our launch bar.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Avg price
Great€20.86avg listing price — sweet spot $15–$100
Price range
Great€8.93–€55.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great€1.3M€1.3M/yr · 432K searches
Review moat
Good901.71avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality