68
pergola
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great20%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Review moat
Great121.51avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+78.3%90-day search growth — must beat 0% to launch
Market size
Good€453K€453K/yr · 1.3M searches
Avg price
Bad€487.28avg listing price — sweet spot $15–$100
Price range
Bad€26.71–€3103.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale