60
kokoserde
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good€2.62–€33.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,185.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.97avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€235K€235K/yr · 317K searches
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand