66
kieselgur
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Incredible+182.8%90-day search growth — must beat 0% to launch
Avg price
Great€19.59avg listing price — sweet spot $15–$100
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Great426.13avg incumbent reviews — the moat a new listing must climb
Price range
Great€9.98–€30.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€723K€723K/yr · 402K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf