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56

jute

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 14Growth 48Conversion 31Competition 67Returns 94Price range 73Avg price 75Brand share 71Review moat 91Quality gap 48

Returns

Great1.0%

return rate — above 5% kills the launch gate

Review moat

Great187.03

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€14.99

avg listing price — sweet spot $15–$100

Price range

Good€3.47–€45.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+18.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad€54K

€54K/yr · 148K searches

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