37
heißer stein
Skip itSoft demand (-33.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€72.41avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good514.68avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Bad€16.98–€357.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad€56K€56K/yr · 62K searches
Growth
Bad-33.5%90-day search growth — must beat 0% to launch
Signals High Price