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halloween hexe
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but a small market ($12K/yr) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Great€15.06avg listing price — sweet spot $15–$100
Review moat
Good535.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good€3.89–€141.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€12K€12K/yr · 101K searches