65
blumen
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great€21.68avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great€6.38–€75.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good€538K€538K/yr · 1.8M searches
Review moat
Good1,300.4avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.7%90-day search growth — must beat 0% to launch