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yoga zubehör

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Soft demand (-44.9% this quarter) — this niche doesn't clear our bar today.

Market size 4Growth 3Conversion 11Competition 36Returns 96Price range 61Avg price 61Brand share 64Review moat 43Quality gap 40

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Avg price

Good€13.32

avg listing price — sweet spot $15–$100

Price range

Good€5.91–€29.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,153.73

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad€15K

€15K/yr · 122K searches

Growth

Bad-44.9%

90-day search growth — must beat 0% to launch

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