55
yoga socken
Worth a lookShows low returns (1.2%), but soft demand (-34.1% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Review moat
Good858.36avg incumbent reviews — the moat a new listing must climb
Market size
Good€550K€550K/yr · 1.4M searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.27avg listing price — sweet spot $15–$100
Price range
Bad€4.23–€16.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-34.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand