52
y2k
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but weak search conversion (0.1%) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Great43%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great€16.44avg listing price — sweet spot $15–$100
Price range
Great€3.61–€57.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good833.53avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Market size
Bad€29K€29K/yr · 1.4M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand