44
wollsocken
Skip itSoft demand (-85.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Avg price
Okay€11.93avg listing price — sweet spot $15–$100
Market size
Okay€240K€240K/yr · 811K searches
Review moat
Okay2,692.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Okay€8.32–€18.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-85.2%90-day search growth — must beat 0% to launch