42
wasserdichte socken
Skip itSoft demand (-34.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€18.90avg listing price — sweet spot $15–$100
Price range
Great€12.12–€33.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good653.38avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€45K€45K/yr · 114K searches
Growth
Bad-34.1%90-day search growth — must beat 0% to launch