42
turnhose jungen
Skip itSoft demand (-8.1% this quarter) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Avg price
Great€17.52avg listing price — sweet spot $15–$100
Price range
Great€7.25–€51.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,235.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€138K€138K/yr · 433K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad5.7%return rate — above 5% kills the launch gate
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Signals High Returns