40
trump cap
Skip itSoft demand (-40.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible55.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good€7.62–€25.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Good€12.11avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad€46K€46K/yr · 130K searches
Growth
Bad-40.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier