60
trucker
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible€23.92avg listing price — sweet spot $15–$100
Growth
Great+87.0%90-day search growth — must beat 0% to launch
Price range
Great€8.41–€55.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good550.34avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Bad€71K€71K/yr · 237K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale