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taylor swift shirt
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Review moat
Great152.62avg incumbent reviews — the moat a new listing must climb
Avg price
Great€18.28avg listing price — sweet spot $15–$100
Price range
Great€6.04–€52.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-26.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€7K€7K/yr · 42K searches
Signals Low Review Barrier