45
taktische weste
Skip itSoft demand (-52.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€53.89avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great257.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Price range
Okay€6.86–€298.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€97K€97K/yr · 485K searches
Returns
Bad7.7%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.8%90-day search growth — must beat 0% to launch