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t shirt schwarz

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A small market ($38K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 54Conversion 22Competition 58Returns 65Price range 37Avg price 57Brand share 44Review moat 23Quality gap 76

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.4%

return rate — above 5% kills the launch gate

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Avg price

Good€12.79

avg listing price — sweet spot $15–$100

Growth

Good+26.5%

90-day search growth — must beat 0% to launch

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Price range

Okay€3.82–€21.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad7,458.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad€38K

€38K/yr · 168K searches

Search terms