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stulpen orange
Skip itSoft demand (-96.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Good1,457.73avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad€6.78avg listing price — sweet spot $15–$100
Market size
Bad€9K€9K/yr · 18K searches
Growth
Bad-96.9%90-day search growth — must beat 0% to launch
Price range
Bad€2.17–€9.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier