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strapse
Skip itSoft demand (-24.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good867.14avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Okay€11.08avg listing price — sweet spot $15–$100
Returns
Okay4.7%return rate — above 5% kills the launch gate
Price range
Bad€3.63–€18.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€63K€63K/yr · 468K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.6%90-day search growth — must beat 0% to launch