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stranger things kostüm
Skip itSoft demand (-87.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great221.34avg incumbent reviews — the moat a new listing must climb
Competition
Great27%top-5 click share — an open shelf
Avg price
Great€18.70avg listing price — sweet spot $15–$100
Price range
Great€10.95–€35.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Okay€197K€197K/yr · 585K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-87.8%90-day search growth — must beat 0% to launch