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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 10Conversion 29Competition 58Returns 87Price range 85Avg price 93Brand share 9Review moat 82Quality gap 62

Avg price

Great€22.11

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great€5.13–€83.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great361.43

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad€53K

€53K/yr · 103K searches

Growth

Bad-29.2%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

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