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stiefelknecht
Skip itSoft demand (-67.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good761.41avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.39avg listing price — sweet spot $15–$100
Price range
Good€6.26–€28.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€99K€99K/yr · 85K searches
Growth
Bad-67.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand