48
ssc napoli
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Review moat
Incredible49.7avg incumbent reviews — the moat a new listing must climb
Avg price
Great€48.80avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Price range
Good€0.93–€128.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad€29K€29K/yr · 129K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale