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50

sportsocken damen 35 - 38

Worth a look

Shows a fragmented shelf (top 5 take 12% of clicks), but weak search conversion (0.9%) keeps it on the watch list.

Market size 34Growth 49Conversion 11Competition 97Returns 36Price range 82Avg price 84Brand share 26Review moat 43Quality gap 48

Competition

Incredible12%

top-5 click share — an open shelf

Avg price

Great€18.57

avg listing price — sweet spot $15–$100

Price range

Great€4.96–€66.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+19.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,227.54

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Market size

Okay€162K

€162K/yr · 991K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Reviews