50
sport pullover damen
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Avg price
Great€20.44avg listing price — sweet spot $15–$100
Growth
Great+91.0%90-day search growth — must beat 0% to launch
Price range
Good€6.61–€128.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,464.28avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Bad8.5%return rate — above 5% kills the launch gate
Market size
Bad€35K€35K/yr · 941K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Returns