48
socken jungen 39-42
Skip itSoft demand (-16.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,122.23avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€11.72avg listing price — sweet spot $15–$100
Price range
Okay€6.63–€20.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€73K€73K/yr · 83K searches
Growth
Bad-16.2%90-day search growth — must beat 0% to launch