38
ski schal damen
Skip itSoft demand (-95.6% this quarter) — this niche doesn't clear our bar today.
Price range
Good€6.67–€33.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€12.07avg listing price — sweet spot $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,371.96avg incumbent reviews — the moat a new listing must climb
Market size
Bad€21K€21K/yr · 84K searches
Growth
Bad-95.6%90-day search growth — must beat 0% to launch