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39

sisley

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A small market ($4K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 12Conversion 1Competition 89Returns 11Price range 46Avg price 95Brand share 35Review moat 57Quality gap 93

Avg price

Incredible€43.52

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Competition

Great26%

top-5 click share — an open shelf

Review moat

Good1,215.81

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€0.37–€184.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Bad-26.4%

90-day search growth — must beat 0% to launch

Returns

Bad8.9%

return rate — above 5% kills the launch gate

Market size

Bad€4K

€4K/yr · 105K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Products