31
shoefresh
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Great€84.52avg listing price — sweet spot $15–$100
Review moat
Great424avg incumbent reviews — the moat a new listing must climb
Price range
Good€36.73–€134.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.0%90-day search growth — must beat 0% to launch
Market size
Bad€25K€25K/yr · 18K searches
Competition
Bad98%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand