34
shemagh
Skip itSoft demand (-41.6% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay€10.67avg listing price — sweet spot $15–$100
Review moat
Okay2,700.79avg incumbent reviews — the moat a new listing must climb
Price range
Okay€6.00–€19.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad€30K€30K/yr · 137K searches
Growth
Bad-41.6%90-day search growth — must beat 0% to launch