49
septum piercing
Skip itSoft demand (-17.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good601.23avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€10.63avg listing price — sweet spot $15–$100
Price range
Okay€4.53–€21.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.5%return rate — above 5% kills the launch gate
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad€72K€72K/yr · 335K searches
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand