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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.42avg listing price — sweet spot $15–$100
Review moat
Okay3,931.36avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad€41K€41K/yr · 120K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€6.47–€13.09cheapest to priciest tracked listing — scored on the share inside $15–$100