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schuhlöffel
Worth a lookShows low returns (0.5%), but soft demand (-25.1% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Market size
Great€1.3M€1.3M/yr · 1.2M searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,124.56avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€9.54avg listing price — sweet spot $15–$100
Price range
Okay€3.90–€19.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-25.1%90-day search growth — must beat 0% to launch