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schuhlöffel holz
Skip itSoft demand (-21.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,055.16avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.32avg listing price — sweet spot $15–$100
Price range
Okay€3.54–€23.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€65K€65K/yr · 73K searches
Growth
Bad-21.0%90-day search growth — must beat 0% to launch