30
schal rot
Skip itSoft demand (-81.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,140.14avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay€9.61avg listing price — sweet spot $15–$100
Returns
Bad5.7%return rate — above 5% kills the launch gate
Price range
Bad€1.97–€18.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€20K€20K/yr · 88K searches
Growth
Bad-81.3%90-day search growth — must beat 0% to launch
Signals High Returns